期刊論文

標題 Behavioral scoring model for bank customers using data envelopment analysis
學年 97
學期 1
出版(發表)日期 2009/01/01
作品名稱 Behavioral scoring model for bank customers using data envelopment analysis
作品名稱(其他語言)
著者 I-Fei Chen; Chi-Jie Lu; Tian-Shyug Lee; Chung-Ta Lee
單位 管理科學學系暨研究所
出版者 Journal of Data Analysis
著錄名稱、卷期、頁數 Studies in Computational Intelligence 214, p.99-104
摘要 This study proposes a behavior scoring model based on data envelopment analysis (DEA) to classify the customers into the high contribution and low contribution customers. Then, the low contribution customers are examined by using the slack analysis of DEA model to promote their contributions. The experiment results showed that the proposed method can provide indeed directions for bank to improve the contribution of the low contribution customers, and facilitates marketing strategy development.
關鍵字 Data Envelopment Analysis;Efficiency Score;Credit Risk;Card Holder;Bank Customer
語言 英文
ISSN 1860-949X; 1860-9503
期刊性質 國外
收錄於
產學合作
通訊作者
審稿制度
國別 德國
公開徵稿
出版型式 ,電子版,紙本