期刊論文
| 學年 | 102 |
|---|---|
| 學期 | 1 |
| 出版（發表）日期 | 2014-01-01 |
| 作品名稱 | Demarketing fear: Bring the nuclear issue back to rational discourse |
| 作品名稱（其他語言） | |
| 著者 | Han, Charles C. |
| 單位 | 淡江大學公共行政學系 |
| 出版者 | London: Elsevier Ltd |
| 著錄名稱、卷期、頁數 | Energy Policy 64, pp.183–192 |
| 摘要 | This paper attempts to explore the strategies for breaking the deadlock between the demand for resolving climate crisis and the resistance to deploying nuclear power. Since our present renewable technology is not advanced enough to replace fossil fuel power plants, nuclear power becomes the only available means that can buy us more time to explore better energy sources for coping with the dilemma of global warming and energy security. Therefore, this paper proposes an elaborated fear appeal framework that may shed light on the intervention points for mitigating fear. By examining the influence of fear appeal on the nuclear issue, three strategies for demarketing the nuclear fear of the public are recommended. The paper concludes that only when energy policy makers and the nuclear industry recognize the significance of minimizing fear and begin to work on removing the sources of fear, can we then expect to bring the nuclear issue back to rational discourse. |
| 關鍵字 | Fear appeal; Nuclear power; Framing effect |
| 語言 | en_US |
| ISSN | 0301-4215 |
| 期刊性質 | 國外 |
| 收錄於 | |
| 產學合作 | |
| 通訊作者 | Han, Charles C. |
| 審稿制度 | 是 |
| 國別 | GBR |
| 公開徵稿 | |
| 出版型式 | 紙本 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/98046 ) |