期刊論文
| 學年 | 101 |
|---|---|
| 學期 | 2 |
| 出版（發表）日期 | 2013-06-01 |
| 作品名稱 | Combing Customer Profiles for Members' Repurchase Rate Predictions |
| 作品名稱（其他語言） | |
| 著者 | Wang, Yi-Hsin; Chiang, Rui-Dong; Chu, Huan-Chen |
| 單位 | 淡江大學資訊工程學系 |
| 出版者 | Oulu: Academy Publisher |
| 著錄名稱、卷期、頁數 | Journal of Software 8(6), pp.1316-1326 |
| 摘要 | Customer relationship management (CRM) leverages historical users’ behaviors in order to dawn effort of enhancing customer satisfaction and loyalty. Thus, constructing a successful customer profile plays a critical role in CRM. As customers’ preferences may change over time, we take the different types of past behavior patterns of the registered members to capture concept drifts. Then, we combine the repurchase index (RI) and the preference drifts to propose a Behavioral Repurchase Prediction (BRP) model, and to predict the members’ repurchase rates in the specific category of the e-shop. The marketers of the e-shop can target the registered members with high repurchase rates and design corresponding marketing strategies. The experimental results with a real dataset show that our model can effectively predict the registered members’ repurchase rates. |
| 關鍵字 | CRM; Customer profile; Concept drift detection; Repurchase rate prediction |
| 語言 | en |
| ISSN | 1796-217X |
| 期刊性質 | 國外 |
| 收錄於 | EI |
| 產學合作 | |
| 通訊作者 | Chiang, Rui-Dong |
| 審稿制度 | 是 |
| 國別 | FIN |
| 公開徵稿 | |
| 出版型式 | ,紙本 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/96931 ) |