期刊論文
| 學年 | 101 |
|---|---|
| 學期 | 1 |
| 出版（發表）日期 | 2013-01-01 |
| 作品名稱 | Can We Help Product-dominant Firms Innovate and Generate Value More Effective? A Customer Value Creation Perspective |
| 作品名稱（其他語言） | |
| 著者 | Kuo, David Chien-Liang; Chen, Yi-Wen; Lin, Chien-Chiang; Wu, Yen-Kuan |
| 單位 | 淡江大學資訊傳播學系 |
| 出版者 | Faisalabad: A N S I Network |
| 著錄名稱、卷期、頁數 | Journal of Applied Sciences 13(13), pp.2512-2518 |
| 摘要 | To co-evolve with changes in the complex and competitive environment, firms are forced to redesign their business models and to adopt new innovation approaches. While most leading product-dominant enterprises have paid significant attention on creating value from both the economic and technological viewpoints, the semantic perspective is still less emphasized which then leads to challenges in retaining customer values. To explore the empirical challenges and conceptual dilemmas, this study identifies key sources of customer value creation and clarifies the corresponding innovation strategies for product-dominant firms. A survey was conducted to compare commonalities and unique characteristics, as well as perceived customer value generation patterns based on four products in Asian contexts. This study yields several findings. First, a revised framework of value dimensions for customers composed of eight factors and 51 elements is proposed. Second, composition of the perceived customer values of the selected four products are analyzed and compared. Finally, practical guidelines for product-based firms to articulate efficient innovation strategies through customer value creation are discussed. |
| 關鍵字 | |
| 語言 | zh_TW |
| ISSN | 1812-5654 1812-5662 |
| 期刊性質 | 國外 |
| 收錄於 | EI |
| 產學合作 | |
| 通訊作者 | Chen, Yi-Wen |
| 審稿制度 | 否 |
| 國別 | PAK |
| 公開徵稿 | |
| 出版型式 | ,電子版,紙本 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/96169 ) |