期刊論文

標題 Can We Help Product-dominant Firms Innovate and Generate Value More Effective? A Customer Value Creation Perspective
學年 101
學期 1
出版(發表)日期 2013/01/01
作品名稱 Can We Help Product-dominant Firms Innovate and Generate Value More Effective? A Customer Value Creation Perspective
作品名稱(其他語言)
著者 Kuo, David Chien-Liang; Chen, Yi-Wen; Lin, Chien-Chiang; Wu, Yen-Kuan
單位 淡江大學資訊傳播學系
出版者 Faisalabad: A N S I Network
著錄名稱、卷期、頁數 Journal of Applied Sciences 13(13), pp.2512-2518
摘要 To co-evolve with changes in the complex and competitive environment, firms are forced to redesign their business models and to adopt new innovation approaches. While most leading product-dominant enterprises have paid significant attention on creating value from both the economic and technological viewpoints, the semantic perspective is still less emphasized which then leads to challenges in retaining customer values. To explore the empirical challenges and conceptual dilemmas, this study identifies key sources of customer value creation and clarifies the corresponding innovation strategies for product-dominant firms. A survey was conducted to compare commonalities and unique characteristics, as well as perceived customer value generation patterns based on four products in Asian contexts. This study yields several findings. First, a revised framework of value dimensions for customers composed of eight factors and 51 elements is proposed. Second, composition of the perceived customer values of the selected four products are analyzed and compared. Finally, practical guidelines for product-based firms to articulate efficient innovation strategies through customer value creation are discussed.
關鍵字
語言 中文
ISSN 1812-5654;1812-5662
期刊性質 國外
收錄於 EI;
產學合作
通訊作者 Chen, Yi-Wen
審稿制度
國別 巴基斯坦
公開徵稿
出版型式 ,電子版,紙本