期刊論文
| 學年 | 95 |
|---|---|
| 學期 | 2 |
| 出版（發表）日期 | 2007-03-01 |
| 作品名稱 | A Multicriteria Analysis on the Strategies to Open Taiwan's Mobile Virtual Network Operators Services |
| 作品名稱（其他語言） | |
| 著者 | Fu, Guey Lan; Yang, Chyan; Tzeng, Gwo Hshiung |
| 單位 | 淡江大學企業管理學系 |
| 出版者 | Singapore: World Scientific Publishing Co. Pte. Ltd. |
| 著錄名稱、卷期、頁數 | International Journal of Information Technology & Decision Making 6(1), pp.85-112 |
| 摘要 | This study investigates the trends followed by MVNOs (Mobile Virtual Network Operators) in the last three years and analyzes the strategies that can contribute to the success of Taiwan's telecommunications industry and marketing. We apply the method and concept of PATTERN (Planning Assistance Through Technical Evaluation of Relevance Number) to establish relevant systems for searching out the key successful factors of strategies to attract MVNOs. We also use the fuzzy Multi-Criteria Decision Making (MCDM) method for analyzing the different preference of a decision group in the criteria weights and for ranking the alternatives in a fuzzy environment in order to provide a strategy scheme. These results provide a reference to assist telecommunications operators, 3G license owners, potential MVNOs, and equipment manufacturers when working out business plans. |
| 關鍵字 | Analytic Hierarchy Process (AHP); Mobile Network Operator (MNO); Mobile Virtual Network Operators (MVNOs); Multiple Criteria Decision Making (MCDM); telecommunications |
| 語言 | en |
| ISSN | 0219-6220; 1793-6845 |
| 期刊性質 | 國外 |
| 收錄於 | SCI |
| 產學合作 | |
| 通訊作者 | Tzeng, Gwo Hshiung |
| 審稿制度 | 是 |
| 國別 | SGP |
| 公開徵稿 | |
| 出版型式 | 紙本 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/80497 ) |