期刊論文
| 學年 | 94 |
|---|---|
| 學期 | 1 |
| 出版（發表）日期 | 2005-12-01 |
| 作品名稱 | Creating a Win-Win in the Telecommunications Industry: The Relationship between MVNOs and MNOs in Taiwan |
| 作品名稱（其他語言） | |
| 著者 | Yang, Chyan; Fu, Guey Lan; Tzeng, Gwo Hshiung |
| 單位 | 淡江大學企業管理學系 |
| 出版者 | Chichester: John Wiley & Sons Ltd. |
| 著錄名稱、卷期、頁數 | Canadian Journal of Administrative Sciences 22(4), pp.316-328 |
| 摘要 | This paper assesses the key factors in leading to a win-win for both Mobile Virtual Network Operators (MVNOs) and Mobile Network Operators (MNOs) in Taiwan by analyzing the latest trends in MVNOs’ development. The method of PATTERN is applied to establish a relevant system for researching the factors. We utilize the Multi-Criteria Decision Making (MCDM) method of fuzzy AHP (Analytic Hierarchy Process) to evaluate these factors and the importance of the related issues. The conclusion is that if MVNOs and MNOs hope to create a win-win situation, then the following five factors, listed in order of importance, must be considered: Supervision Mechanism, Facilities Dependency, Product Orientation, Complementary Business Models and Capital Connections. |
| 關鍵字 | mobile virtual network operators (MVNOs); mobile network operators (MNOs); multicriteria decision making (MCDM) method; analytic hierarchy process (AHP); telecommunications; opérateurs de réseau virtuel mobile (MVNO); opérateur de réseau mobile (MNO); prise de décision multicritère (MCDM); processus de la hiérarchie analytique (AHP); télécommunications |
| 語言 | en |
| ISSN | 0825-0383; 1936-4490 |
| 期刊性質 | 國外 |
| 收錄於 | SSCI |
| 產學合作 | |
| 通訊作者 | Tzeng, Gwo Hshiung |
| 審稿制度 | 是 |
| 國別 | GBR |
| 公開徵稿 | Y |
| 出版型式 | 紙本 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/80496 ) |