期刊論文
| 學年 | 102 |
|---|---|
| 學期 | 1 |
| 出版（發表）日期 | 2013-10-01 |
| 作品名稱 | Evaluating product sales promotion in Chinese restaurants: The TOPSIS approach |
| 作品名稱（其他語言） | |
| 著者 | Wu, Kun-Shan; Teng, Yi-Man; Goh, Alexis |
| 單位 | 淡江大學企業管理學系 |
| 出版者 | Kumamoto: ICIC International |
| 著錄名稱、卷期、頁數 | ICIC Express Letters 7(10), pp.2867-2872 |
| 摘要 | The restaurant industry is one of the most difficult industries to operate efficiently because the prime costs of labor and food can take up as much as two thirds of sales for full-service restaurants. Restaurant operators need to find a simple evaluation
 method to help them in deciding their star product for sales promotion. This study
 addressed a case of Chinese restaurant selecting the best product to be featured in its annual product promotion through the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) method. Taking into consideration the opinions of decision makers, evaluation criteria and weighting setting were decided and then applied. Finally, this study proved that the TOPSIS method can be utilized in the group decision topic of discussion and can be guided in the subsequent related studies. |
| 關鍵字 | Product sales promotion; Technique for order preference by similarity to ideal solution (TOPSIS); Chinese restaurant; Evaluation; Multiple criteria decision making (MCDM) |
| 語言 | en |
| ISSN | 2867-2872 1881-803X |
| 期刊性質 | 國外 |
| 收錄於 | EI |
| 產學合作 | |
| 通訊作者 | |
| 審稿制度 | 是 |
| 國別 | JPN |
| 公開徵稿 | |
| 出版型式 | 紙本 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/92434 ) |