會議論文
| 學年 | 98 |
|---|---|
| 學期 | 2 |
| 發表日期 | 2010-07-18 |
| 作品名稱 | The relationship between buying situation and customer complaint behaviors of information technology industry in Taiwan |
| 作品名稱（其他語言） | |
| 著者 | Lee, Pei-M.; Chiu, Hui-C.; Tsai, Hsien-T.; Huang, Jenn-J. |
| 作品所屬單位 | 淡江大學大眾傳播學系 |
| 出版者 | Phuket: Protland International Center for Management of Engineering and Technology |
| 會議名稱 | PICMET '10 Conference |
| 會議地點 | Phuket, Thailand |
| 摘要 | Information technology industry was one of the key components for global economic growth. Especially, the enterprises of information technology industry attended international exhibitions which carried a very large number business transaction in Taiwan. Past researches showed that enterprises could make use of the skill and technology of international exhibition to promote product to their customer was a very important thing for international marketing management. But no empirical study explained the relationship between buying situation and customer complaint behaviors in international exhibitions. This paper aimed to investigate relationship between buying situation and customer complaint behaviors. Two hundred and twenty-three match data were analyzed to test the research hypotheses. The finding showed the positive relationship between buying situation and customer complaint behaviors. Finally, implications of these findings and suggestions for future research will be discussed. |
| 關鍵字 | |
| 語言 | en |
| 收錄於 | |
| 會議性質 | 國際 |
| 校內研討會地點 | |
| 研討會時間 | 20100718~20100722 |
| 通訊作者 | |
| 國別 | THA |
| 公開徵稿 | |
| 出版型式 | 紙本 電子版 |
| 出處 | Proceedings of PICMET '10: Technology Management for Global Economic Growth (PICMET 2010) |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/78392 ) |