期刊論文
| 學年 | 96 |
|---|---|
| 學期 | 2 |
| 出版（發表）日期 | 2008-07-01 |
| 作品名稱 | Navigating the new product process from strategic viewpoint |
| 作品名稱（其他語言） | |
| 著者 | Lee, Yun-huei; Wang, Kung-jeng; Wang, Sophia |
| 單位 | 淡江大學企業管理學系 |
| 出版者 | Springer Berlin |
| 著錄名稱、卷期、頁數 | Lecture Notes in Computer Science 5073, pp.1049-1060 |
| 摘要 | Resource scarcity is a major difficulty facing firms that engage in new product development (NPD) projects. In order to understand how resource allocation strategies affect NPD performance and which strategy is the best alternative, we construct a research and development (R&D) process model using system dynamics. Moreover, resource allocation strategies are categorized into two types: design-stage first strategy and manufacturing-stagefirst strategy, and several important indicators of performance evaluation are defined. We then use simulation to test the relationships between resource allocation strategy and various NPD performance measures. The most important finding from simulation results is that a firm should allocate its resources into early development stage first in order to obtain superior R&D performance. |
| 關鍵字 | |
| 語言 | en |
| ISSN | 0302-9743 |
| 期刊性質 | 國外 |
| 收錄於 | EI |
| 產學合作 | |
| 通訊作者 | Lee, Yun-huei |
| 審稿制度 | 否 |
| 國別 | DEU |
| 公開徵稿 | |
| 出版型式 | ,紙本 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/54993 ) |