期刊論文
| 學年 | 98 |
|---|---|
| 學期 | 1 |
| 出版（發表）日期 | 2010-01-01 |
| 作品名稱 | Applying Data Mining Techniques to WIFLY in Customer Relationship Management |
| 作品名稱（其他語言） | |
| 著者 | Lin, Cheng-Jung; Chiang, Ding-An; Lai, Sheng-Wei; Wang, Yi-Hsin |
| 單位 | 淡江大學資訊工程學系 |
| 出版者 | Faisalabad: A N S I Network |
| 著錄名稱、卷期、頁數 | Information Technology Journal 9(3), pp.488-493 |
| 摘要 | In recent years, wireless service subscribers are easy and frequent to change from one service provider to another for better service, which is called churn. This study applied data mining techniques to predict customer churn in Customer Relationship Management (CRM) and build predicting model to prevent customer churn. The experimental evaluation results show that customer churn model is effective and efficient. It can help enterprise in predicting the customer churn, building customer loyalty and maximizing enterprise profitability. |
| 關鍵字 | Customer relationship management;marketing;WIFLY;clustering;churn;data mining;decision tree |
| 語言 | en |
| ISSN | 1812-5638 |
| 期刊性質 | 國外 |
| 收錄於 | EI |
| 產學合作 | |
| 通訊作者 | Lai, Sheng-Wei |
| 審稿制度 | |
| 國別 | PAK |
| 公開徵稿 | |
| 出版型式 | 紙本 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/77274 ) |