期刊論文

學年 99
學期 2
出版(發表)日期 2011-03-01
作品名稱 Mining Disjunctive Consequent Association Rules
作品名稱(其他語言)
著者 Chiang, Ding-An; Wang, Yi-Fan; Wang, Yi-Hsin; Chen, Zhi-Yang; Hsu, Mei-Hua
單位 淡江大學資訊工程學系
出版者 Amsterdam: Elsevier BV
著錄名稱、卷期、頁數 Applied Soft Computing 11(2), pp.2129-2133
摘要 When associationrules A → B and A → C cannot be discovered from the database, it does not mean that A → B ∨ C will not be an associationrule from the same database. In fact, when A, B or C is the newly marketed product, A → B ∨ C shall be a very useful rule in some cases. Since the consequent item of this kind of rule is formed by a disjunctive composite item, we call this type of rules as the disjunctiveconsequentassociationrules. Therefore, we propose a simple but efficient algorithm to discover this type of rules. Moreover, when we apply our algorithm to insurance policy for cross selling, the useful results have been proven by the insurance company.
關鍵字 Data mining;Associationrule;Disjunctive composite items
語言 en
ISSN 1568-4946
期刊性質 國外
收錄於 SCI
產學合作
通訊作者 Wang, Yi-Fan
審稿制度
國別 NLD
公開徵稿
出版型式 紙本
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