期刊論文
| 學年 | 102 |
|---|---|
| 學期 | 1 |
| 出版（發表）日期 | 2013-12-01 |
| 作品名稱 | Selecting Resort Locations |
| 作品名稱（其他語言） | |
| 著者 | Juan, Pin-Ju; Lin, Shin-Yi |
| 單位 | 淡江大學國際觀光管理學系 |
| 出版者 | London: I P Publishing Ltd. |
| 著錄名稱、卷期、頁數 | Tourism Economics 19(6), pp.1249-1272 |
| 摘要 | This study examines a comprehensive and objective three-stage method for selecting resort location in Taiwan that maximize competitive advantage. The factors and criteria used in the evaluation model are obtained from an exhaustive literature review and interviews with 16 experts. In the first stage, for which the modified Delphi method is used to identify the evaluation criteria, a survey is performed to rank the relative importance of the 22 criteria identified in the interviews. In the second stage, 19 experts evaluate potential resort locations using a subjective multi-criteria model, the analytical hierarchy process (AHP). The analytical results yield rankings of resorts of the following types: casino resorts, seaside resorts, health/spa resorts and lakeside resorts. In the final stage, a sensitivity analysis is performed to clarify the strength of the various influences on resort selection. The analytical results are used to develop and examine a potential solution. |
| 關鍵字 | Resort hotel; location selection; Analytical Hierarchy Process; AHP; sensitivity analysis |
| 語言 | en |
| ISSN | 1354-8166 |
| 期刊性質 | 國外 |
| 收錄於 | SSCI |
| 產學合作 | |
| 通訊作者 | |
| 審稿制度 | |
| 國別 | GBR |
| 公開徵稿 | |
| 出版型式 | 紙本 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/76476 ) |