關鍵字查詢 | 類別:會議論文 | | 關鍵字:antecedent and consequence

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序號 學年期 教師動態
1 100/1 企管系 張敬珣 副教授 會議論文 發佈 Green innovation performance: antecedent and consequence , [100-1] :Green innovation performance: antecedent and consequence會議論文Green innovation performance: antecedent and consequenceChang, Ching-hsun淡江大學企業管理學系Institute of electrical and electronics engineers (IEEE)Technology Management in the Energy Smart World (PICMET), 2011 Proceedings of PICMET '11:, pp.1-8This study utilizes structural equation modeling (SEM) to explore the positive effect of corporate environmental ethics on competitive advantage in the Taiwanese manufacturing industry via the mediator: green innovation performance. This study divides green innovation into green product innovation and green process innovation. The empirical results show that corporate environmental ethics positively affects green product innovation and green process innovation. In addition, this study verifies that green product innovation performance mediates the positive relationship between corporate environmental ethics and competitive advantage, but green process innovation performance does not. The researc
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