關鍵字查詢 | 類別:會議論文 | | 關鍵字:Word-of-Mouth Behaviors on Facebook

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序號 學年期 教師動態
1 104/2 觀光系 黃詠奎 助理教授 會議論文 發佈 Factors influencing consumers’ word-of-mouth behaviors on Facebook , [104-2] :Factors influencing consumers’ word-of-mouth behaviors on Facebook會議論文Factors influencing consumers’ word-of-mouth behaviors on FacebookGuo, Lin-zhi; Mao, Zheng-xin (Eddie); Huang, Yung-KueiFacebook;Marketing;Communications;Word of Mouth;Business-to-ConsumeriHITA 2016 Annual Conference ProceedingsThis study was designed to answer the following research questions: will hospitality company's B2C (business-to-consumer) messages on Facebook evoke different eWOM (electronic word-of-mouth) responses towards the company that initiated the messages? Do consumers’ eWOM responses towards B2C messages relate to their eWOM responses towards the company? An analysis of 169 usable questionnaires reveals that marketing messages, as compared to conversational messages, can evoke stronger eWOM responses towards the messages and stronger eWOM responses towards the company that initiated the messages. Meanwhile, consumers’ eWOM responses towards a B2C message on Facebook are positively related to their e
2 104/2 觀光系 黃詠奎 助理教授 會議論文 發佈 Word-of-Mouth Behaviors on Facebook: Does Message Type Have an Effect? , [104-2] :Word-of-Mouth Behaviors on Facebook: Does Message Type Have an Effect?會議論文Word-of-Mouth Behaviors on Facebook: Does Message Type Have an Effect?Linchi Kwok; Yung-Kuei Huang2nd Global Tourism & Hospitality Conference Proceedingsen國際無20160516~20160518是CHN2nd Global Tourism & Hospitality ConferenceHong Kong
3 104/1 觀光系 黃詠奎 助理教授 會議論文 發佈 Examining Consumers' Electronic-Word-of-Mouth Behaviors on Facebook , [104-1] :Examining Consumers' Electronic-Word-of-Mouth Behaviors on Facebook會議論文Examining Consumers' Electronic-Word-of-Mouth Behaviors on FacebookLinchi Kwok, Zhenxing (Eddie) Mao, & Yung-Kuei HuangAPac-TTRA proceedings(apac conference: 2015 so what? understanding travel and tourism research in the asia pacific context)en_US國際無20151204~20151206是JPNAPac-TTRA 2015 Conferencemeiji university, tokyo, japan
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