關鍵字查詢 | 類別:會議論文 | | 關鍵字:The Implementation of Executive Information Systems for Retail Mall Sales Management in Taiwan

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序號 學年期 教師動態
1 92/2 管科系 廖述賢 教授 會議論文 發佈 The Implementation of Executive Information Systems for Retail Mall Sales Management in Taiwan , [92-2] :The Implementation of Executive Information Systems for Retail Mall Sales Management in Taiwan會議論文The Implementation of Executive Information Systems for Retail Mall Sales Management in TaiwanLiao, Shu-Hsien; Chen, Yin-Ju淡江大學經營決策學系Executive information systems;Relational database management;Customer knowledge;Cross-selling;Sales management臺北縣淡水鎮 : 淡江大學2004年兩岸管理科學暨經營決策學術研討會論文集, pp.199-212淡江大學經營決策學系暨管理科學研究所; 貴州大學信息與計算機科學學院; 貴州大學經濟與管理學院This paper presents a case study on the development and implementation of an executive information system using relational rules from relational database design and implementation. It is an approach to extract customer knowledge for sales management and marketing in a retailing mall in Taiwan. Customer knowledge from extraction is designed and maintained in the knowledge base in order to provide knowledge management capabilities to the case firm. In this regard, this research has begun to design and implement a executive information system using the r
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