關鍵字查詢 | 類別:會議論文 | | 關鍵字:Revenue maximization for telecommunications company with social viral marketing

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序號 學年期 教師動態
1 104/1 數學系 徐祥峻 助理教授 會議論文 發佈 Revenue maximization for telecommunications company with social viral marketing , [104-1] :Revenue maximization for telecommunications company with social viral marketing會議論文Revenue maximization for telecommunications company with social viral marketingHong-Han Shuai, Chih-Ya Shen, Hsiang-Chun Hsu, De-Nian Yang, Chung-Kuang Chou, Jihg-Hong Lin, Ming-Syan Chen2015 IEEE International Conference on Big Data (Big Data) (2015), p.1306-1310Viral marketing, a marketing strategy that leverages the influence power in intimate relationship, has become more prevalent due to the popularity of online social networking services in recent years. Consumers are more likely to make a purchase based on social media referrals. Since marketing through social media and traditional channels may target on different audiences, how to maximize the revenue of a telecommunications company by employing different advertising ways and selecting initial users for advertisements is a critical problem. Therefore, in this paper, we formulate a new research problem, namely Cost-Aware Multi-wAy Influence maXimi
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