關鍵字查詢 | 類別:會議論文 | | 關鍵字:Japan and South Korea

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序號 學年期 教師動態
1 104/1 公行系 黃寄倫 助理教授 會議論文 發佈 Anti-Nuclear Debates in Taiwan, Japan and South Korea: A Comparative Perspective , [104-1] :Anti-Nuclear Debates in Taiwan, Japan and South Korea: A Comparative Perspective會議論文Anti-Nuclear Debates in Taiwan, Japan and South Korea: A Comparative PerspectiveGillan Chi-Lun Huangn/aen國際無20150918~20150918否KORSustainable Development in AsiaSeoul, Yonsei University
2 100/2 管科系 陳水蓮 教授 會議論文 發佈 Impact of endorser expertise and attractiveness on customer WOM: Evidence from 2010 Taipei International Flora Exposition , [100-2] :Impact of endorser expertise and attractiveness on customer WOM: Evidence from 2010 Taipei International Flora Exposition會議論文Impact of endorser expertise and attractiveness on customer WOM: Evidence from 2010 Taipei International Flora ExpositionHsu, Wei-hung; Chen, Shui-lien; Tsao, Hao-hsiang; Chang, Yu-ping淡江大學管理科學學系The Proceedings of IAM2012Electronic Business Management Society (EBMS); Society for Innovation in Management (SIiM)In recent years, enterprises emphasize their corporation images, familiarity and attraction via endorsement in the spotlight. Consumers would also be attracted by the preferable endorsers in consumption. According to CNA (Central News Agency) in December 2011, the strategy of Tourism Bureau in using celebrity endorsers of tourism attracts tourists from Japan and South Korea, which brings in almost TWD 65 billions of tourism profit. Hence, the endorser of endorsement can be the effective tool in promotion. However, previous studies of endorser expertise and
[第一頁][上頁]1[次頁][最末頁]目前在第 1 頁 / 共有 02 筆查詢結果