關鍵字查詢 | 類別:會議論文 | | 關鍵字:Explore the Measure Scale of Business CEO Personal Brand

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序號 學年期 教師動態
1 102/2 管科系 鍾杏梅 助理教授 會議論文 發佈 Explore the Measure Scale of Business CEO Personal Brand , [102-2] :Explore the Measure Scale of Business CEO Personal Brand會議論文Explore the Measure Scale of Business CEO Personal BrandHai Ming Chen; Hsin Mei ChungPersonal BrandCEO is the final decision maker of enterprise and influences enterprise culture. CEO has Personal brand and on behalf of business brand which had halo effect of customer and employees both present and potential. CEO is important for the image and operation of business. It is worth being able to measure a business CEO’s personal brand. Most of the research on personal brand to date is restricted to the area of how to build up personal brand, there is no definite research about the measure scale of personal brand further business CEO personal brand. In this research however, our attention is drawn to the issue of construct a scale measurement of business CEO personal brand. The research steps are as follow: First, from the literature review to develop the concept of CEO personal brand and its initial measure items. Second, invit
2 102/2 管科系 陳海鳴 教授 會議論文 發佈 Explore the Measure Scale of Business CEO Personal Brand , [102-2] :Explore the Measure Scale of Business CEO Personal Brand會議論文Explore the Measure Scale of Business CEO Personal BrandChen, Hai Ming; Chung, Hsin-Mei淡江大學管理科學學系Personal BrandNew Taipei City: Tamkang UniversityProceedings of the 2014 International Conference in Management Sciences and Decision Making=2014年管理科學與經營決策國際學術研討會論文集Tamkang UniversityCEO is the final decision maker of enterprise and influences enterprise culture. CEO has Personal brand and on behalf of business brand which had halo effect of customer and employees both present and potential. CEO is important for the image and operation of business. It is worth being able to measure a business CEO’s personal brand. Most of the research on personal brand to date is restricted to the area of how to build up personal brand, there is no definite research about the measure scale of personal brand further business CEO personal brand. In this research however, our attention is drawn to the issue of construct a scale measurement of busin
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