關鍵字查詢 | 類別:會議論文 | | 關鍵字:Analysis the Brand Performance in Smartphone Market using Hybrid Multicriteria Decision Methods

[第一頁][上頁]1[次頁][最末頁]目前在第 1 頁 / 共有 01 筆查詢結果
序號 學年期 教師動態
1 104/2 管科系 曹銳勤 教授 會議論文 發佈 Analysis the Brand Performance in Smartphone Market using Hybrid Multicriteria Decision Methods , [104-2] :Analysis the Brand Performance in Smartphone Market using Hybrid Multicriteria Decision Methods會議論文Analysis the Brand Performance in Smartphone Market using Hybrid Multicriteria Decision MethodsWang, Wen-Yuan; Tsaur, Ruey-ChynSmartphone;word of mouth;VIKOR;TOPSISProceedings of International Conference in Management Sciences and Decision MakingWith rapid technological innovation and ever-changing consumer preferences, smartphones have become important tool in our modern life. In the smartphone market, most users will not only consider the price and features of the phones but also the word of mouth and average sales of these smartphones. Often, customers face difficulties in their purchase process as they tried to investigate the functions and brand image of these smartphones. Therefore, in this paper, we selected nine smartphone brands and used VIKOR to rank the smartphones’ functions. Then, we used TOPSIS to evaluate the word of mouth. We also took the average sales and brand image fi
[第一頁][上頁]1[次頁][最末頁]目前在第 1 頁 / 共有 01 筆查詢結果