觀光系 艾之涵 助理教授於
What drives green experiential loyalty towards green restaurants?
：What drives green experiential loyalty towards green restaurants?期刊論文What drives green experiential loyalty towards green restaurants?2019/11/18Hung-Che Wu; Ching-Chan Cheng; Chi-Han Aigreen experiential satisfaction;experiential quality;dimension experiential quality;green experiential loyalty;green switching experitnceTourism ReviewPurpose
The purpose of this paper is to use a multi-level model as a framework to examine the relationships among experiential quality, green emotional attachment, green image, green switching experience, green experiential satisfaction and green experiential loyalty for the green restaurant industry.
The data used in this study were based on a sample of 515 customers at a green restaurant in Taipei City of Taiwan. Data were analyzed using structural equation modeling and hierarchical regression analysis.
The findings identify that interaction quality, peer-to-peer quality, physical environment quality, outcome