關鍵字查詢 | 類別:期刊論文 | | 關鍵字:What drives green experiential loyalty towards green restaurants?

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序號 學年期 教師動態
1 108/1 觀光系 艾之涵 助理教授 期刊論文 發佈 What drives green experiential loyalty towards green restaurants? , [108-1] :What drives green experiential loyalty towards green restaurants?期刊論文What drives green experiential loyalty towards green restaurants?2019/11/18Hung-Che Wu; Ching-Chan Cheng; Chi-Han Aigreen experiential satisfaction;experiential quality;dimension experiential quality;green experiential loyalty;green switching experitnceTourism ReviewPurpose The purpose of this paper is to use a multi-level model as a framework to examine the relationships among experiential quality, green emotional attachment, green image, green switching experience, green experiential satisfaction and green experiential loyalty for the green restaurant industry. Design/methodology/approach The data used in this study were based on a sample of 515 customers at a green restaurant in Taipei City of Taiwan. Data were analyzed using structural equation modeling and hierarchical regression analysis. Findings The findings identify that interaction quality, peer-to-peer quality, physical environment quality, outcome
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