關鍵字查詢 | 類別:期刊論文 | | 關鍵字:What Drives Experiential Sharing Intentions Towards Motorcycle Touring? The Case of Taiwan

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序號 學年期 教師動態
1 108/1 觀光系 艾之涵 助理教授 期刊論文 發佈 What Drives Experiential Sharing Intentions Towards Motorcycle Touring? The Case of Taiwan , [108-1] :What Drives Experiential Sharing Intentions Towards Motorcycle Touring? The Case of Taiwan期刊論文What Drives Experiential Sharing Intentions Towards Motorcycle Touring? The Case of TaiwanWu, Hung-Che; Ai, Chi-Han; Chang, Ya-YuanExperiential desire;experiential acceptance;experiential relationship quality;experiential sharing intentions;motorcycle touristsJournal of China Tourism ResearchThis study proposes a conceptual model to examine the relationships among self-confidence, desire, acceptance, the dimensions of relationship quality (trust and satisfaction), attitude and sharing intentions from the experiential perspectives of motorcycle tourists. The data used in this study were based on a convenience sample of 470 tourists who had at least one or more experiences of motorcycle touring in the past 12 months, indicating that the proposed model fitted the data. Results will assist motorcycle management in developing and implementing market-orientated service strategies to increase percept
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