觀光系 艾之涵 助理教授於
Virtual reality experiences, attachment and experiential outcomes in tourism.
：Virtual reality experiences, attachment and experiential outcomes in tourism.期刊論文Virtual reality experiences, attachment and experiential outcomes in tourism.Hung-Che Wu; Chi-Han Ai; Ching-Chan ChengVR experience;VR attachment;VR experiential outcomes;虚拟实境体验;虚拟实境依附;虚拟实境体验结果Tourism Review 75(3), p.481-495Purpose
The purpose of this study is to examine the structural relationships between the dimensions of virtual reality (VR) experiences (immersion, interaction, usability and illusion), the dimensions of VR attachment (VR dependence, VR identity, VR affect and VR familiarity) and the dimensions of VR experiential outcomes (VR experiential satisfaction, VR experiential loyalty and VR experiential advocacy).
A total of 490 visitors who tried 360 VR travel video games in the TripMoment VR were surveyed.
In this study, there are positive relationships between VR experiential satisfaction and immersion, interaction, illusion, as well as VR identi