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序號 學年期 教師動態
1 100/2 管科系 李旭華 副教授 期刊論文 發佈 To Explore the Social Psychological Factors Influencing Outcomes of Health Websites , [100-2] :To Explore the Social Psychological Factors Influencing Outcomes of Health Websites期刊論文To Explore the Social Psychological Factors Influencing Outcomes of Health WebsitesLee, Hsu-Hua; Yang, Tsau-Tang; Tsai, Chung-HungAdvanced Science Letters 13(1), pp.774-779A health website is a health communication channel, as well as a corporate image to online customers. Reliable and popular health websites can provide customers with general healthcare information, and further reinforce hospital-customer relationships. This study examines the effect of three social psychological factors (perceived benefit, perceived interactivity, and perceived trust) on health website outcomes (web usage, web satisfaction, and web loyalty). Structural equation modeling reveals that these three social psychological factors determine web usage, which in turn influences web satisfaction and loyalty. Besides, two social psychological factors (perceived benefit, and perceived interactivity) have significant effects on
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