關鍵字查詢 | 類別:期刊論文 | | 關鍵字:The Role of Trust in the Prioritization of Channel Choices

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1 102/1 公行系 李仲彬 副教授 期刊論文 發佈 The Role of Trust in the Prioritization of Channel Choices , [102-1] :The Role of Trust in the Prioritization of Channel Choices期刊論文The Role of Trust in the Prioritization of Channel ChoicesFu, Kai-Jo; Lee, Chung-Pin淡江大學公共行政學系e-governance;trust;citizen preference;channel choiceHeidelberg: SpringerElectronic Government - Lecture Notes in Computer Science 8653, pp.96-105The role of trust is a significant element in the digital channel. While most studies have examined how the idea of trust has affected users’ behaviors and developed integrative models of e-government, little attention has been paid to its critical role as a factor affecting citizens’ preference toward certain service channels. There is no systematic investigation to compare different types of channel choices by differentiating between primary public service deliveries such as government information, application and transaction, and e-participation. Therefore, the purpose of this study is to explore how to perceive the role of trust as a possible determinant of service choice, in terms of d
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