關鍵字查詢 | 類別:期刊論文 | | 關鍵字:Revisiting Customer Value by Forecasting E-Service Usages

[第一頁][上頁]1[次頁][最末頁]目前在第 1 頁 / 共有 01 筆查詢結果
序號 學年期 教師動態
1 100/2 企管系 張瑋倫 教授 期刊論文 發佈 Revisiting Customer Value by Forecasting E-Service Usages , [100-2] :Revisiting Customer Value by Forecasting E-Service Usages期刊論文Revisiting Customer Value by Forecasting E-Service UsagesChang, Wei-lun; Weng, Sung-shun淡江大學企業管理學系E-Service;CRM;Markov Chain;Bayesian ApproachInternational Association for Computer Information SystemsJournal of Computer Information Systems 52(3), pp.41-49n the past, firms focused on stimulating consumption and acquiring customers while neglecting the significance of customer retention. This study delaminated customer value based on previous literature and blended the evolution of the CRM concept to build a customer value model. This work applied a Markov Chain and Bayesian theorem to forecast and recommend appropriate CRM e-services to customers, using Apple iTunes as a case study. Findings revealed that precision was the highest for 52 samples of customer behavior. The precision of a typical student or addicted worker can reach 70.6%, 60.4% for an addicted student, and 50% for a typical worker. The performance of Bayesian th
[第一頁][上頁]1[次頁][最末頁]目前在第 1 頁 / 共有 01 筆查詢結果