關鍵字查詢 | 類別:期刊論文 | | 關鍵字:Navigating SWOT-FANP with GSM method to prioritize the strategic location

[第一頁][上頁]1[次頁][最末頁]目前在第 1 頁 / 共有 01 筆查詢結果
序號 學年期 教師動態
1 103/2 企管系 李芸蕙 副教授 期刊論文 發佈 Navigating SWOT-FANP with GSM method to prioritize the strategic location , [103-2] :Navigating SWOT-FANP with GSM method to prioritize the strategic location期刊論文Navigating SWOT-FANP with GSM method to prioritize the strategic location李芸蕙; Yun-Huei Lee淡江大學企業管理學系Vilnius: Vilniaus Gedimino Technikos Universitetas * Leidykla TechnikaTechnological and Economic Development of Economy 21(1), pp.140-163This paper proposes a SWOT-FANP (strengths, weaknesses, opportunities, and threats – fuzzy analytic network process) analysis, together with the grand strategy matrix method (GSM) to deal with the multiple-criteria decision-making problem of location selection for a second tier city in China. This hybrid method can not only combine both qualitative and quantitative information and utilize fuzzy logic to eliminate vagueness, subjectivity, and imprecision, it can also clearly represents the competitive position of second-tier cities on a the quadrant coordinate to help an enterprise choose a strategy for development. To this end, I empirically chose a multinational pharmaceutica
[第一頁][上頁]1[次頁][最末頁]目前在第 1 頁 / 共有 01 筆查詢結果