關鍵字查詢 | 類別:期刊論文 | | 關鍵字:Mining marketing knowledge to explore social network sites and online purchase behaviors

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序號 學年期 教師動態
1 103/2 管科系 廖述賢 教授 期刊論文 發佈 Mining marketing knowledge to explore social network sites and online purchase behaviors , [103-2] :Mining marketing knowledge to explore social network sites and online purchase behaviors期刊論文Mining marketing knowledge to explore social network sites and online purchase behaviorsLiao, Shu-Hsien; Hsiao, Pei-Yuan; Li, Chien-Wen; Lin, Yun-Fei淡江大學管理科學學系New York: Taylor & Francis Inc.Applied Artificial Intelligence 29(7), pp.679-732Social network sites (SNS), as web-based services, allow users to make open or semiopen profiles within the systems they are part of, to see lists of other people in the group, and to see the relationships of people within different groups. As the development of Internet applications has matured, developing and evaluating business models on social network sites has become a critical issue because these sites can be an innovative source for online marketing. Most studies in Taiwan on the behavior or marketing on SNS focus on either advertising or marketing, without picturing the overall scenario. Thus, this study investigates SNS as a research subject, and e
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