關鍵字查詢 | 類別:期刊論文 | | 關鍵字:Mining customer knowledge for product line and brand extension in retailing

[第一頁][上頁]1[次頁][最末頁]目前在第 1 頁 / 共有 01 筆查詢結果
序號 學年期 教師動態
1 96/2 管科系 廖述賢 教授 期刊論文 發佈 Mining customer knowledge for product line and brand extension in retailing , [96-2] :Mining customer knowledge for product line and brand extension in retailing期刊論文Mining customer knowledge for product line and brand extension in retailing廖述賢; Liao, Shu-hsien; Chen, Chyuan-meei; Wu, Chung-hsin淡江大學經營決策學系retailing; product line extension; brand extension; data mining; association rules; cluster analysis; knowledge extractionOxford: PergamonExpert Systems with Applications 34(3), pp.1763-1776Retailing consists of the final activities and steps needed to place a product in the hands of the consumer or to provide services to the consumer. In fact, retailing is actually the last step in a supply chain that may stretch from Europe or Asia to the customer's hometown. Therefore, any firm that sells a product or provides a service to the final consumer is performing the retailing function. On the other hand, product line extension, which adds depth to an existing product line by introducing new products in the same product category, can give customers greater choice and help to
[第一頁][上頁]1[次頁][最末頁]目前在第 1 頁 / 共有 01 筆查詢結果