關鍵字查詢 | 類別:期刊論文 | | 關鍵字:Mining Shopping Behavior in the Taiwan Luxury Products Market

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序號 學年期 教師動態
1 101/1 管科系 廖述賢 教授 期刊論文 發佈 Mining Shopping Behavior in the Taiwan Luxury Products Market , [101-1] :Mining Shopping Behavior in the Taiwan Luxury Products Market期刊論文Mining Shopping Behavior in the Taiwan Luxury Products MarketWen, Chih-Hao; Liao, Shu-hsien; Chang, Wei-Ling; Hsu, Ping-Yu淡江大學管理科學學系Luxury products; Data mining; Brand spectrum; Product spectrum; Association rules; ClusteringPergamonExpert Systems with Applications 39(12), pp.11257-11268The rapid growth of Taiwan’s economy has been accompanied by the country’s developing market for luxury products. To successfully establish the new market demand chain for the luxury industry in Taiwan, it is essential to understand customer preferences. Thus, this study uses an association rules approach and clustering analysis for data mining to mine knowledge among luxury product-buying customers in Taiwan. The results of knowledge extraction from data mining, illustrated as knowledge patterns, rules and knowledge maps, are used to make recommendations for future developments in the luxury products industry.Made available in DSpace on
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