管科系 牛涵錚 教授於
Is innovation behavior congenital? Enhancing job satisfaction as a moderator
：Is innovation behavior congenital? Enhancing job satisfaction as a moderator期刊論文Is innovation behavior congenital? Enhancing job satisfaction as a moderatorNiu, Han-Jen淡江大學管理科學學系Bingley: Emerald Group Publishing Ltd.Personnel Review 43(2), pp.288-302Purpose– In the age of the knowledge-based economy, innovation has become a significant factor in business competitiveness. The purpose of this paper is to explore the moderating effect of job satisfaction on the relationship between personality and employees' individual innovative behavior in the service industry.
Design/methodology/approach– The object of this research is the employee in service industry in Taiwan. A total sample of 626 employees in five service industry categories was taken in Taiwan's service industry. The descriptive statistical analyses and hierarchical regression were adopted.
Findings– The results show that job satisfaction positively affects individual innovative behavior, and also has moderating effect on personal