關鍵字查詢 | 類別:期刊論文 | | 關鍵字:Investigating member commitment to virtual communities using an integrated perspective

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序號 學年期 教師動態
1 100/1 管科系 陳水蓮 教授 期刊論文 發佈 Investigating member commitment to virtual communities using an integrated perspective , [100-1] :Investigating member commitment to virtual communities using an integrated perspective期刊論文Investigating member commitment to virtual communities using an integrated perspectiveWang, Edward Shih-Tse; Chen, Lily Shui-Lien; Tsai, Bi-Kun淡江大學管理科學學系Communities; Community networks; Customer retention; Facilitators; Human-computer interaction; Social networking sites; User behaviour; User studies; Virtual worldsBingley: Emerald Group Publishing Ltd.Internet Research 22(2), pp.199-210Purpose – Although the number of virtual communities has increased dramatically over the past few years, attracting and maintaining members remains the biggest challenge to establishing virtual social networks. This study seeks to integrate the roles of individual factors (issue involvement), social factors (social interaction), and system factors (system interactivity), and to explore how these factors contribute to member commitment in virtual communities. Design/methodology/approach – A total of 402 undergradua
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