關鍵字查詢 | 類別:期刊論文 | | 關鍵字:How to Measure Personal Brand of a Business CEO

[第一頁][上頁]1[次頁][最末頁]目前在第 1 頁 / 共有 02 筆查詢結果
序號 學年期 教師動態
1 105/1 管科系 鍾杏梅 助理教授 期刊論文 發佈 How to Measure Personal Brand of a Business CEO , [105-1] :How to Measure Personal Brand of a Business CEO期刊論文How to Measure Personal Brand of a Business CEOHai Ming Chen; Hsin Mei ChungBusiness CEO's Personal Brand;Measure Scale;Leadership;CompetencyJournal of Human Resource and Sustainability Studies 4(4), p.305-324A Chief Executive Officer (CEO) is the final decision maker of an enterprise and is the central figure influencing the culture of that enterprise. A CEO has a personal brand, which in collusion with a corporation’s business brand casts a halo effect upon clients, customers, and employees, both present and potential. To date, most of the research on personal brands has been restricted to discussions over methods of building up personal brands: there has been no definitive research towards the construction of an evaluative scale of business CEO personal brands. Our current research has developed just such a scale, using seven evaluative dimensions to measure the work standards, competency, charisma, personality, values, character, a
2 105/1 管科系 陳海鳴 教授 期刊論文 發佈 How to Measure Personal Brand of a Business CEO , [105-1] :How to Measure Personal Brand of a Business CEO期刊論文How to Measure Personal Brand of a Business CEOChen, Hai Ming, Chung, Hsin MeiBusiness CEO's Personal Brand;Measure Scale;Leadership;CompetencyJournal of Human Resource and Sustainability Studies 4(4), pp.305-324A Chief Executive Officer (CEO) is the final decision maker of an enterprise and is the central figure influencing the culture of that enterprise. A CEO has a personal brand, which in collusion with a corporation’s business brand casts a halo effect upon clients, customers, and employees, both present and potential. To date, most of the research on personal brands has been restricted to discussions over methods of building up personal brands: there has been no definitive research towards the construction of an evaluative scale of business CEO personal brands. Our current research has developed just such a scale, using seven evaluative dimensions to measure the work standards, competency, charisma, personality, values, character
[第一頁][上頁]1[次頁][最末頁]目前在第 1 頁 / 共有 02 筆查詢結果