關鍵字查詢 | 類別:期刊論文 | | 關鍵字:How a training institute acquires learner satisfaction and loyalty under economic recession

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序號 學年期 教師動態
1 102/2 財金系 郭宗賢 副教授 期刊論文 發佈 How a training institute acquires learner satisfaction and loyalty under economic recession , [102-2] :How a training institute acquires learner satisfaction and loyalty under economic recession期刊論文How a training institute acquires learner satisfaction and loyalty under economic recessionHo, Li-An; Kuo, Yen-Ku; Kuo, Tsung-Hsienmotivation;barriers;classroom climate;satisfaction;professional development;training instituteTotal Quality Management & Business Excellence 25(1-2), p.158-174For training institutes to be competitive in a customer-driven market, they must learn to satisfy their learners by knowing how to foster positive learning experiences. The present study proposes an adult learning model that views (1) motivation, (2) learning barriers and (3) perceived classroom climate as critical factors that (4) promote learner satisfaction and (5) stimulate learner loyalty towards a training institute. Sample data, collected from adult learners (n = 629) who participated in finance courses offered in a financial education context, were analysed using structural equation modelling. Result
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