關鍵字查詢 | 類別:期刊論文 | | 關鍵字:Causal Analysis of Air Passenger Decision-making

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序號 學年期 教師動態
1 101/2 觀光系 陳淑娟 副教授 期刊論文 發佈 Causal Analysis of Air Passenger Decision-making , [101-2] :Causal Analysis of Air Passenger Decision-making期刊論文Causal Analysis of Air Passenger Decision-makingKuo, Shih-Yao; Chen, Shu-ChuanBrand equity;DEMATEL (Decision Making Trial and Evaluation Laboratory);SEM (Structural Equation Modeling) ; IRM (Impact Relation Map);NRM (Network Relation Map)Astronautics and Aviation, Series A 45(2), p.99-105The purpose of this study is to reveal the key role of brand equity in the causal modeling of air passenger decision-making by the use of DEMATEL and SEM. Since DEMATEL can provide IRM, NRM, and other reasonable bases for understanding and modifying SEM to avoid over-fitting, the two approaches can be complementary tools for causal analysis. DEMATEL based on survey data collected from experts is adopted to verify the air passenger decision-making model established in previous study to enhance the understanding of the relationships among air passengers’ behavioral intentions and their antecedents, including service quality, satisfaction and brand equit
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