關鍵字查詢 | 類別:期刊論文 | | 關鍵字:Call-Pricing Equity Returns and Default Risks of Entry Mode with Brand Perception in Retail Banking

[第一頁][上頁]1[次頁][最末頁]目前在第 1 頁 / 共有 01 筆查詢結果
序號 學年期 教師動態
1 100/1 國企系 蔡政言 教授 期刊論文 發佈 Call-Pricing Equity Returns and Default Risks of Entry Mode with Brand Perception in Retail Banking , [100-1] :Call-Pricing Equity Returns and Default Risks of Entry Mode with Brand Perception in Retail Banking期刊論文Call-Pricing Equity Returns and Default Risks of Entry Mode with Brand Perception in Retail BankingTsai, Jeng-Yan; Chang, Chuen-Ping淡江大學國際企業學系Bank brand perception; Entry competition; Interest margin; Default riskAmsterdam: Elsevier BV * North-HollandInternational Review of Economics & Finance 21(1), pp.29–41Our paper focuses on a pattern of bank interest margin determination with entry competition in which a bank with home brand identity extends its advantage to an imperfectly competitive target market. We show that the bank with brand perception advantage subsequently has a lower equity return with a lower default risk whereas the incumbent facing such a threat has the opposite results. We argue that strategy on bank branding can be recognized as a high market share and low return-risk entry strategy under the geographic deregulation of retail banking.2013-05-27 101學年度專任教師研究獎助&a
[第一頁][上頁]1[次頁][最末頁]目前在第 1 頁 / 共有 01 筆查詢結果