關鍵字查詢 | 類別:期刊論文 | | 關鍵字:An integrated approach for defining bicycle design factors with consideration of gender differences

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序號 學年期 教師動態
1 103/2 管科系 歐陽良裕 教授 期刊論文 發佈 An integrated approach for defining bicycle design factors with consideration of gender differences , [103-2] :An integrated approach for defining bicycle design factors with consideration of gender differences期刊論文An integrated approach for defining bicycle design factors with consideration of gender differencesHsu, Chang-Hsien; Ouyang, Liang-Yuh; Yang, Chun-Ming淡江大學管理科學學系bicycle design;cycle design;market segmentation;quality function deployment;QFD;fuzzy logic;gender differences;customer requirements;design processOlney: Inderscience PublishersInternational Journal of Industrial and Systems Engineering 19(3), pp.326-347Quality function deployment (QFD) is an extremely effective method of determining customer requirements (CRs) and developing new products to meet those requirements. However, most of the previous research on QFD is focused on customers in general, and this approach has limited applicability in regards to enhancing customer satisfaction or gaining market share. This study develops a methodology integrating market segmentation theory, QFD, and fuzzy theory for developing a new bi
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