關鍵字查詢 | 類別:期刊論文 | | 關鍵字:A rough set-based association rule approach implemented on a brand trust evaluation model

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序號 學年期 教師動態
1 105/1 管科系 廖述賢 教授 期刊論文 發佈 A rough set-based association rule approach implemented on a brand trust evaluation model , [105-1] :A rough set-based association rule approach implemented on a brand trust evaluation model期刊論文A rough set-based association rule approach implemented on a brand trust evaluation modelShu-Hsien Liao; Yin-Ju ChenData mining;rough set theory;association rule;ratio scale data processing;brand trust evaluation modelJournal of Experimental & Theoretical Artificial Intelligence 29(4), p.911–927In commerce, businesses use branding to differentiate their product and service offerings from those of their competitors. The brand incorporates a set of product or service features that are associated with that particular brand name and identifies the product/service segmentation in the market. This study proposes a new data mining approach, a rough set-based association rule induction, implemented on a brand trust evaluation model. In addition, it presents as one way to deal with data uncertainty to analyse ratio scale data, while creating predictive if–then rules that generalise data values to the re
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