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企管系 張瑋倫 教授於
期刊論文
發佈
Estimating Trust Value: A Social Network Perspective
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[104-1]
：Estimating Trust Value: A Social Network Perspective期刊論文Estimating Trust Value: A Social Network PerspectiveChang, Wei-Lun; Arleen N. Diaz; Patrick Hung淡江大學企業管理學系Trust value;Social network;Self-organizing maps;Online rating systemsNew York: Springer New York LLCInformation Systems Frontiers 17(6), p.1381–1400This research introduces the concept of social distance, which is drawn from clustering methods applied to the social network user base; and incorporates distance in the estimation of trust, as well as user-generated ratings. The trust value estimated will serve as a metric for filtering and sorting content of any kind based on the trustworthiness of the creator. The results revealed that it is possible to provide an estimated measure of trust within individuals in a social network, that clustering methods were of significant help into said evaluation, and that the integration of other variables affecting the building of trust. Results also showed that higher rating scores combined
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