| 1 |
105/1 |
管科系 吳家齊 助理教授於
期刊論文
發佈
On Electronic Word-of-Mouth Diffusion in Social Networks: Curiosity and Influence
,
[105-1]
關鍵字：social network;word-of-mouth;curiosity;influence;exploration
|
| 2 |
106/1 |
資創系 武士戎 教授於
期刊論文
發佈
Applying sentiment analysis in social web for smart decision support marketing.
,
[106-1]
關鍵字：Electronic word-of-mouth;Sentiment analysis;Opinion leaders;Online marketing
|
| 3 |
105/1 |
會計系 方郁惠 教授於
期刊論文
發佈
On Electronic Word-of-Mouth Diffusion in Social Networks: Curiosity and Influence
,
[105-1]
關鍵字：social network;word-of-mouth;curiosity;influence;exploration
|
| 4 |
107/2 |
管科系 廖述賢 教授於
期刊論文
發佈
Interactivity, engagement, trust, purchase intention and word-of-mouth: A moderated mediation study
,
[107-2]
關鍵字：interactivity;engagement;trust;purchase intention;word-of-mouth;brand loyalty;moderated mediation;fan page;Facebook;social media;tourism;hospitality
|
| 5 |
103/1 |
企管系 張敬珣 副教授於
期刊論文
發佈
The influence of greenwash on green word-of-mouth (green WOM): the mediation effects of green perceived quality and green satisfaction
,
[103-1]
關鍵字：Greenwash;Green word-of-mouth (green WOM);Green perceived quality;Green satisfaction;Green marketing
|
| 6 |
104/1 |
管科系 廖述賢 教授於
期刊論文
發佈
A clash of personality? The relationship among consumer personality, brand personality and word-of-mouth with social-cognitive perspective: Generation as the moderator
,
[104-1]
關鍵字：consumer personality;brand personality;word-of-mouth;WOM;consumer behaviour;social-cognitive perspective;SCP;generation;moderating effect;structural equation modelling;SEM;Nike shoes;Nike shoe users;conservative;openness;conscientious;extravert;excitement;ruggedness;competence;sophistication
|
| 7 |
101/1 |
管科系 廖述賢 教授於
期刊論文
發佈
What can influence the consumers' online word-of-mouth? An online gaming perspective
,
[101-1]
關鍵字：online games; brand image; brand trust; online word-of-mouth; WOM; structural equation modelling; SEM; mediating effect; moderating effect; brands; consumer behaviour; marketing; MMORPG; World of Warcraft; gaming; computer games; internet
|
| 8 |
102/1 |
管科系 廖述賢 教授於
期刊論文
發佈
What can influence the consumers' online word-of-mouth? An online gaming perspective
,
[102-1]
關鍵字：online games; brand image; brand trust; online word-of-mouth; WOM; structural equation modelling; SEM; mediating effect; moderating effect; brands; consumer behaviour; marketing; MMORPG; World of Warcraft; gaming; computer games; internet
|
| 9 |
100/2 |
管科系 廖述賢 教授於
期刊論文
發佈
Relationships between brand awareness and online word-of-mouth: An example of online gaming community
,
[100-2]
關鍵字：online gaming; brand awareness; customer value; repurchasing intentions; online word-of-mouth; WoM; structural equation modelling; web based communities; virtual communities; online communities; marketing; consumer behaviour.
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