序號 | 學年期 | 教師動態 |
---|---|---|
1 | 105/2 | 資管系 吳雅鈴 副教授於 期刊論文 發佈 Generating Consumer Resonance for Purchase Intention on Social Network Sites , [105-2] 關鍵字:Social networks;Customer behaviors;Uses and gratifications theory;Consumer resonance;Purchase intention |
2 | 107/1 | 資管系 吳雅鈴 副教授於 期刊論文 發佈 Gamification Design: A Comparison of Four M-Learning Courses , [107-1] 關鍵字:Mobile learning;gamification;uses and gratifications theory;cognitive load theory;pedagogic issues |