| 1 |
105/2 |
運管系 陶治中 教授於
期刊論文
發佈
A Modified Decomposed Theory of Planned Behaviour Model to Analyze User Intention towards Distance-Based Electronic Toll Collection Services
,
[105-2]
關鍵字：decomposed theory of planned behaviour;structural equation modelling;Bayesian network;distance-based electronic toll collection
|
| 2 |
104/1 |
管科系 廖述賢 教授於
期刊論文
發佈
A clash of personality? The relationship among consumer personality, brand personality and word-of-mouth with social-cognitive perspective: Generation as the moderator
,
[104-1]
關鍵字：consumer personality;brand personality;word-of-mouth;WOM;consumer behaviour;social-cognitive perspective;SCP;generation;moderating effect;structural equation modelling;SEM;Nike shoes;Nike shoe users;conservative;openness;conscientious;extravert;excitement;ruggedness;competence;sophistication
|
| 3 |
101/1 |
管科系 廖述賢 教授於
期刊論文
發佈
What can influence the consumers' online word-of-mouth? An online gaming perspective
,
[101-1]
關鍵字：online games; brand image; brand trust; online word-of-mouth; WOM; structural equation modelling; SEM; mediating effect; moderating effect; brands; consumer behaviour; marketing; MMORPG; World of Warcraft; gaming; computer games; internet
|
| 4 |
100/1 |
管科系 廖述賢 教授於
期刊論文
發佈
A study on the customer-based brand equity of Taiwanese and Indonesian teenagers for a global brand
,
[100-1]
關鍵字：Customer-based brand equity; teenage consumers; emerging market; glocalization; structural equation modelling
|
| 5 |
104/1 |
管科系 廖述賢 教授於
期刊論文
發佈
Comparison of competing models and multi-group analysis of organizational culture, knowledge transfer, and innovation capability: An empirical study of the Taiwan semiconductor industry
,
[104-1]
關鍵字：organizational culture;knowledge transfer;innovation capability;competing;models;multi-group analysis;structural equation modelling
|
| 6 |
102/1 |
管科系 廖述賢 教授於
期刊論文
發佈
What can influence the consumers' online word-of-mouth? An online gaming perspective
,
[102-1]
關鍵字：online games; brand image; brand trust; online word-of-mouth; WOM; structural equation modelling; SEM; mediating effect; moderating effect; brands; consumer behaviour; marketing; MMORPG; World of Warcraft; gaming; computer games; internet
|
| 7 |
100/2 |
管科系 廖述賢 教授於
期刊論文
發佈
Relationships between brand awareness and online word-of-mouth: An example of online gaming community
,
[100-2]
關鍵字：online gaming; brand awareness; customer value; repurchasing intentions; online word-of-mouth; WoM; structural equation modelling; web based communities; virtual communities; online communities; marketing; consumer behaviour.
|
| 8 |
98/2 |
管科系 廖述賢 教授於
期刊論文
發佈
Relationships between knowledge acquisition, absorptive capacity, and innovation capability - an empirical study on Taiwan financial and manufacturing industries
,
[98-2]
關鍵字：absorptive capacity;innovation capability;knowledge acquisition;moderator analysis;structural equation modelling
|
