關鍵字查詢 | 類別:期刊論文 | 關鍵字 | 關鍵字:marketing

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序號 學年期 教師動態
1 106/1 資創系 武士戎 教授 期刊論文 發佈 Applying sentiment analysis in social web for smart decision support marketing. , [106-1] 關鍵字:Electronic word-of-mouth;Sentiment analysis;Opinion leaders;Online marketing
2 106/2 國企系 張勝雄 助理教授 期刊論文 發佈 Consumer Intention Toward Bringing Your Own Shopping Bags in Taiwan: An Application of Ethics Perspective and Theory of Planned Behavior , [106-2] 關鍵字:Sustainability;Bring Your Own Shopping Bags;General Theory of Marketing Ethics;Theory of Planned Behavior
3 105/1 企管系 李月華 副教授 期刊論文 發佈 Alignment Effect of Entrepreneurial Orientation and Marketing Orientation on Firm Performance , [105-1] 關鍵字:Business Performance;Entrepreneurial Orientation (EO);Marketing Orientation (MO);Opportunity Recognition;Small and Medium Enterprises (SMEs)
4 102/2 管科系 李旭華 副教授 期刊論文 發佈 The Service Marketing Analysis by Using Six Sigma Management Approach , [102-2] 關鍵字:六標準差;定義,測量,分析,改善,控制;績效;服務行銷;銷售;Six sigma;DMAIC;Performance;Service marketing;Sales
5 104/2 統計系 陳淑嬌 助理教授 期刊論文 發佈 An Insight on Medical Tourism Sector Developments in Asian , [104-2] 關鍵字:medical tourism;government policy;marketing;development strategies
6 103/2 管科系 張紘炬 教授 期刊論文 發佈 針對80年後世代網路行銷廣告策略之效益分析 , [103-2] 關鍵字:網路行銷 ;消費者行為 ;整合行銷傳播 ;修正德菲法 ;Internet marking ;Consumer behavior ;Integrated marketing communications ;Modified Delphi method ;TOPSIS
7 103/2 管科系 李大經 講師 期刊論文 發佈 An Efficiency Prediction of Mobility Solutions in Direct Selling Businesses of Mainland China , [103-2] 關鍵字:直銷業;信度分析;適應性行銷;行動化;AMOS;Direct selling;Reliability analysis;Adaptive marketing;Mobility
8 103/2 管科系 張紘炬 教授 期刊論文 發佈 An Efficiency Prediction of Mobility Solutions in Direct Selling Businesses of Mainland China , [103-2] 關鍵字:直銷業;信度分析;適應性行銷;行動化;AMOS;Direct selling;Reliability analysis;Adaptive marketing;Mobility
9 103/2 觀光系 黃詠奎 助理教授 期刊論文 發佈 Documenting business-to-consumer (B2C) communications on Facebook: What have changed among restaurants and consumers? , [103-2] 關鍵字:Marketing; Facebook; Restaurants; Social media; Business-to-consumer communications; Longitudinal design
10 102/2 公行系 韓 釗 副教授 期刊論文 發佈 應用恐懼訴求強化戒菸社會行銷設計 , [102-2] 關鍵字:Social marketing; Fear appeal; EPPM; Efficacy
11 104/1 企管系 張雍昇 副教授 期刊論文 發佈 Enhancing export performance for business markets: effects of interorganizational relationships on export market orientation (EMO) , [104-1] 關鍵字:export market orientation;export performance;internationalization;relationship marketing;industrial marketing;business marketing
12 102/2 企管系 張敬珣 副教授 期刊論文 發佈 Managing green brand equity: the perspective of perceived risk theory , [102-2] 關鍵字:Green brand equity;Green perceived quality;Green brand awareness;Green perceived risk;Green marketing;Perceived risk theory
13 103/1 企管系 張敬珣 副教授 期刊論文 發佈 The influence of greenwash on green word-of-mouth (green WOM): the mediation effects of green perceived quality and green satisfaction , [103-1] 關鍵字:Greenwash;Green word-of-mouth (green WOM);Green perceived quality;Green satisfaction;Green marketing
14 97/1 企管系 楊立人 教授 期刊論文 發佈 整合性服務分類之擴充及服務業行銷策略之建構 , [97-1] 關鍵字:服務分類; 模組; 行銷策略; service classification; module;marketing strategy
15 101/1 管科系 廖述賢 教授 期刊論文 發佈 What can influence the consumers' online word-of-mouth? An online gaming perspective , [101-1] 關鍵字:online games; brand image; brand trust; online word-of-mouth; WOM; structural equation modelling; SEM; mediating effect; moderating effect; brands; consumer behaviour; marketing; MMORPG; World of Warcraft; gaming; computer games; internet
16 102/1 企管系 王居卿 教授 期刊論文 發佈 Exploring Green Marketing factors Influencing Consumers' Purchase Intention toward Green Buildings , [102-1] 關鍵字:Green marketing, Green buildings, Consumer cognition
17 101/1 管科系 張紘炬 教授 期刊論文 發佈 Targeting the Post-80’s Market: An MCDM Approach , [101-1] 關鍵字:The post-80s; Smartphone; Consumer Behavior; Target marketing
18 99/2 保險系 范姜肱 教授 期刊論文 發佈 A Study of Travel Agencies’ Human Resources in Relation to Internet Marketing , [99-2] 關鍵字:travel marketing; electronic commerce; internet marketing; travel agency salespeople
19 101/2 企管系 張敬珣 副教授 期刊論文 發佈 Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk , [101-2] 關鍵字:Greenwash;Green trust;Green consumer confusion;Green perceived risk;Green marketing
20 102/1 管科系 廖述賢 教授 期刊論文 發佈 What can influence the consumers' online word-of-mouth? An online gaming perspective , [102-1] 關鍵字:online games; brand image; brand trust; online word-of-mouth; WOM; structural equation modelling; SEM; mediating effect; moderating effect; brands; consumer behaviour; marketing; MMORPG; World of Warcraft; gaming; computer games; internet
21 100/2 管科系 廖述賢 教授 期刊論文 發佈 Relationships between brand awareness and online word-of-mouth: An example of online gaming community , [100-2] 關鍵字:online gaming; brand awareness; customer value; repurchasing intentions; online word-of-mouth; WoM; structural equation modelling; web based communities; virtual communities; online communities; marketing; consumer behaviour.
22 101/1 資管系 鄭啟斌 教授 期刊論文 發佈 Design of a combinational auction mechanism for television advertising market in Taiwan , [101-1] 關鍵字:Advertising markets; Auction mechanisms; Combinatorial auction; Computational experiment; Exposure problem; Integer programming problems;Supply and demand;Television commercials;Time slots;TV channels;TV commercial;TV stations;Economics;Integer programming;Marketing;Television;Television broadcasting;Television stations;Commerce
23 91/2 資工系 趙榮耀 教授 期刊論文 發佈 Establish A Market Segmentation System to Predict the Position of A Product in Electronic Marketplace Based on Networked Situations and Product Attributes , [91-2] 關鍵字:Electronic Commerce; Internet Marketing; Information System; Product Market Segmentation; Online Shopping
24 86/1 企管系 瞿紹美 副教授 期刊論文 發佈 跨組織資訊系統對汽車買賣業銷售通路的影響 , [86-1] 關鍵字:跨組織資訊系統;權力關係;汽車買賣業;Inter-organizational Systems;Marketing Channel;Power Relationships
25 92/1 國企系 曾義明 副教授 期刊論文 發佈 品牌權益內涵之整合性的驗證--線性結構模式的比較 , [92-1] 關鍵字:品牌權益;線性結構關係分析;行銷組合 Brand equity;LISREL;Marketing mix elements
26 90/2 國企系 曾義明 副教授 期刊論文 發佈 服務業之網路關係與其行銷創新能力之研究--以銀行消費性金融業務為例 , [90-2] 關鍵字:行銷創新能力;網路關係;Capability of marketing innovation;Network relationship
27 97/1 企管系 王居卿 教授 期刊論文 發佈 整合性服務分類之擴充及服務業行銷策略之建構 , [97-1] 關鍵字:服務分類; 模組; 行銷策略; service classification; module;marketing strategy
28 97/2 企管系 王居卿 教授 期刊論文 發佈 建構整合型服務模式以訂定服務業之行銷策略 , [97-2] 關鍵字:服務分類;整合型服務模式;行銷策略;動態機制;資源基礎說;作業流程;Service Classification;Integrative service model;Marketing strategy;Dynamic mechanism;Resource-based view;Operation process
29 101/2 企管系 張敬珣 副教授 期刊論文 發佈 Towards green trust: the influences of green perceived quality, green perceived risk, and green satisfaction , [101-2] 關鍵字:Green trust;Green satisfaction;Green perceived quality;Green perceived risk;Green marketing;Trust;Perception
30 101/1 教政所 張鈿富 教授 期刊論文 發佈 Fuzzy evaluating management performance and marketing strategy in community colleges , [101-1] 關鍵字:Performance management;Marketing strategy;Community colleges;Performance indicators
[第一頁][上頁]12[次頁][最末頁]目前在第 1 頁 / 共有 54 筆查詢結果