| 1 |
108/2 |
品保處 莊秀禎 編纂於
期刊論文
發佈
Cloud platform to improve performance outcomes: role of customer relationship management and innovation capabilities
,
[108-2]
關鍵字：cloud platform; customer relationship management; CRM; innovation capability; new product development; NPD
|
| 2 |
106/2 |
企管系 汪美伶 教授於
期刊論文
發佈
Linking CRM to Customer-Oriented Behavior through Service Climate Perceptions.
,
[106-2]
關鍵字：service climate perception;customer-oriented behaviour;customer relationship management;CRM
|
| 3 |
106/2 |
企管系 汪美伶 教授於
期刊論文
發佈
Linking CRM to Customer-Oriented Behavior through Service Climate Perceptions
,
[106-2]
關鍵字：service climate perception;customer-oriented behaviour;customer relationship management;CRM
|
| 4 |
99/2 |
資管系 吳雅鈴 副教授於
期刊論文
發佈
A Model of Market-Orientation Effects of Customer Relationship Management on Organizational Processes
,
[99-2]
關鍵字：Customer relationship management;organizational behaviors;organizational processes;market-orientation
|
| 5 |
102/1 |
企管系 李月華 副教授於
期刊論文
發佈
A Decision Framework for Cloud Service Selection for SMEs: AHP Analysis
,
[102-1]
關鍵字：Analytic Hierarchy Process;Cloud Service;Customer Relationship Management
|
| 6 |
102/1 |
企管系 汪美伶 教授於
期刊論文
發佈
Implementing CRM in Nursing Homes: The Effects on Resident Satisfaction
,
[102-1]
關鍵字：Customer relationship management;Service quality;Physical environment quality;Interaction quality;Resident satisfaction;Nursing home;Customer services quality;Nursing homes
|
| 7 |
102/1 |
企管系 汪美伶 教授於
期刊論文
發佈
An evaluation of customer relationship management in hospital-based and privately run nursing homes in Taiwan
,
[102-1]
關鍵字：customer relationship management;hospital-based nursing homes;privately-run nursing homes;Taiwan nursing homes
|
| 8 |
99/1 |
企管系 汪美伶 教授於
期刊論文
發佈
How does CRM create better customer outcomes for small educational institutions?
,
[99-1]
關鍵字：Customer relationship management; parent satisfaction; parent loyalty; cram school
|
| 9 |
100/1 |
企管系 張瑋倫 教授於
期刊論文
發佈
iValue: A Knowledge-based System for Estimating Customer Prospect Value
,
[100-1]
關鍵字：Customer lifetime value;Customer prospect value;Knowledge-based systems;Customer value;Customer relationship management
|
| 10 |
98/1 |
資工系 蔣璿東 教授於
期刊論文
發佈
Applying Data Mining Techniques to WIFLY in Customer Relationship Management
,
[98-1]
關鍵字：Customer relationship management;marketing;WIFLY;clustering;churn;data mining;decision tree
|
| 11 |
98/2 |
管科系 廖述賢 教授於
期刊論文
發佈
Mining customer knowledge for tourism new product development and customer relationship management
,
[98-2]
關鍵字：Tourism management; New product development; Data mining; Customer relationship management; Apriori algorithm; Clustering analysis; Knowledge map
|
| 12 |
97/1 |
資管系 吳雅鈴 副教授於
期刊論文
發佈
The Relationship of Governance Mechanisms and Customer Loyalty in Insurance Industry--The Difference of Internet Insurers and Traditional Insurers
,
[97-1]
關鍵字：governance mechanisms;personalised IT;customer loyalty;services;standards;insurance industry;information technology;internet insurers;customer relationship management;CRM;Taiwan;collaboration;explicit contract;implicit contract;bonding;trust
|
| 13 |
100/1 |
資管系 鄭啟斌 教授於
期刊論文
發佈
Pricing and promotion strategies of an online shop based on customer segmentation and multiple objective decision making
,
[100-1]
關鍵字：Pricing; Promotion; Bargaining; Online shop; Customer relationship management; Multiple objective decision making
|
| 14 |
89/2 |
企管系 張瑋倫 教授於
期刊論文
發佈
Mixed-Initiative Synthesized Learning Approach for Web-Based CRM
,
[89-2]
關鍵字：Customer relationship management;Customer retention;LabelSOM;Decision tree
|
