關鍵字查詢 | 類別:期刊論文 | 關鍵字 | 關鍵字:Social media

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序號 學年期 教師動態
1 107/2 會計系 方郁惠 教授 期刊論文 發佈 A Dual Process Model of Help Seeking in Social Media Websites , [107-2] 關鍵字:social media;topics;survey;method;structural equation modeling;data analysis;dual process model of supportive communication
2 107/2 管科系 廖述賢 教授 期刊論文 發佈 Interactivity, engagement, trust, purchase intention and word-of-mouth: A moderated mediation study , [107-2] 關鍵字:interactivity;engagement;trust;purchase intention;word-of-mouth;brand loyalty;moderated mediation;fan page;Facebook;social media;tourism;hospitality
3 105/2 資管系 吳雅鈴 副教授 期刊論文 發佈 Field Effects of Social Media Platforms on Information Sharing Continuance: Do Reach and Richness Matter? , [105-2] 關鍵字:Social media;Information-sharing continuance;Extrinsic motivation; Intrinsic motivation;Network features;Reach and richness
4 104/1 企管系 吳坤山 教授 期刊論文 發佈 Identifying Communities and Influential node in Facebook Fan Page– A Case Study of FJU 2013 Ad Camp , [104-1] 關鍵字:social networks;social network analysis;SNA;NodeXL;PageRank;motif simplification;Facebook;1-degree networks;strong ties;weak ties;centrality measures;community identification;influential nodes;fan pages, case study;online communities;virtual communities;web based communities;FJU ad camp;summer camp recruitment;summer camps;cliques;information dissemination;social media campaigns
5 103/2 觀光系 黃詠奎 助理教授 期刊論文 發佈 Documenting business-to-consumer (B2C) communications on Facebook: What have changed among restaurants and consumers? , [103-2] 關鍵字:Marketing; Facebook; Restaurants; Social media; Business-to-consumer communications; Longitudinal design
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