關鍵字查詢 | 類別:期刊論文 | 關鍵字 | 關鍵字:Online Game

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序號 學年期 教師動態
1 103/1 統計系 林豐政 教授 期刊論文 發佈 線上遊戲顧客滿意度指標模式之研究 , [103-1] 關鍵字:線上遊戲; 付費機制; 歐洲滿意度指標; 顧客滿意度; 多群組分析; Online Game; Pay System; European Customer Satisfaction Index; Customer Satisfaction; Multiple Group Analysis
2 101/1 管科系 廖述賢 教授 期刊論文 發佈 What can influence the consumers' online word-of-mouth? An online gaming perspective , [101-1] 關鍵字:online games; brand image; brand trust; online word-of-mouth; WOM; structural equation modelling; SEM; mediating effect; moderating effect; brands; consumer behaviour; marketing; MMORPG; World of Warcraft; gaming; computer games; internet
3 101/1 管科系 陳水蓮 教授 期刊論文 發佈 Impact of intangibility on perceived risk associated with online games , [101-1] 關鍵字:online gaming; online game; intangibility; perceived risk
4 102/1 管科系 廖述賢 教授 期刊論文 發佈 What can influence the consumers' online word-of-mouth? An online gaming perspective , [102-1] 關鍵字:online games; brand image; brand trust; online word-of-mouth; WOM; structural equation modelling; SEM; mediating effect; moderating effect; brands; consumer behaviour; marketing; MMORPG; World of Warcraft; gaming; computer games; internet
5 101/1 管科系 陳水蓮 教授 期刊論文 發佈 Customer acceptance of playing online game on mobile phones , [101-1] 關鍵字:UTAUT;online games;mobile phones;cell phones;mobile communications;prior experience;customer acceptance;online gaming industry;web browsing;behavioural intention
6 101/1 管科系 陳水蓮 教授 期刊論文 發佈 Consumer-Based Leisure Constraint for Online Gaming , [101-1] 關鍵字:online games; web-based games; leisure constraint; confirmatory factor analysis
7 99/1 管科系 陳水蓮 教授 期刊論文 發佈 The impact of perceived risk, intangibility and consumer characteristics on online game playing , [99-1] 關鍵字:Online game;Perceived risk;Intangibility;Behavioral intention
8 96/2 資管系 游佳萍 教授 期刊論文 發佈 從結構理論分析線上遊戲產業之經營者與玩家的互動 , [96-2] 關鍵字:Structure theory; Virtual community; Online game;結構理論;虛擬社群;線上遊戲
[第一頁][上頁]1[次頁][最末頁]目前在第 1 頁 / 共有 08 筆查詢結果