關鍵字查詢 | 類別:期刊論文 | 關鍵字 | 關鍵字:Brand loyalty

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序號 學年期 教師動態
1 107/2 會計系 方郁惠 教授 期刊論文 發佈 An app a day keeps a customer connected: Explicating loyalty to brands and branded applications through the lens of affordance and service-dominant logic , [107-2] 關鍵字:Service-dominant logic;Brand competence;Brand warmth;Branded applications;Affordance;Brand loyalty
2 107/2 管科系 廖述賢 教授 期刊論文 發佈 Interactivity, engagement, trust, purchase intention and word-of-mouth: A moderated mediation study , [107-2] 關鍵字:interactivity;engagement;trust;purchase intention;word-of-mouth;brand loyalty;moderated mediation;fan page;Facebook;social media;tourism;hospitality
3 94/2 財金系 蘇欣玫 助理教授 期刊論文 發佈 商品期貨波動性之預測 - CARR模型之應用 , [94-2] 關鍵字:品牌利益;品牌關係;品牌忠誠度;產品涉入程度;Brand Benefit;Brand Relationship;Brand Loyalty;Product Involvement
4 97/1 管科系 陳水蓮 教授 期刊論文 發佈 Consumer Involvement and Brand Loyalty in Services: Evidence from the Commercial Airline Industry in Taiwan , [97-1] 關鍵字:consumer involvement; brand loyalty; services; commercial airlines; standards; Taiwan
[第一頁][上頁]1[次頁][最末頁]目前在第 1 頁 / 共有 04 筆查詢結果