關鍵字查詢 | 類別：期刊論文 | 關鍵字 | 關鍵字：Brand

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序號 學年期 教師動態
1 105/1 管科系 鍾杏梅 助理教授於 期刊論文 發佈 How to Measure Personal Brand of a Business CEO , [105-1] 關鍵字：Business CEO's Personal Brand;Measure Scale;Leadership;Competency
2 106/1 會計系 陳秀梅 助理教授於 期刊論文 發佈 The Impact of School Brand, Organization Socialization and P-O Fit on Student Learning , [106-1] 關鍵字：Organization Socialization;Person-Organization Fit (P-O Fit);School Brand;Learning Outcomes;Learning Satisfaction;Organization Citizenship Behavior
3 108/2 經濟系 林士全 助理教授於 期刊論文 發佈 Diversification strategies and failure rates in the Texas lodging industry: Franchised versus company-operated hotels , [108-2] 關鍵字：Brand diversification;Geographic diversification;Segment diversification;Failure rate;Franchised hotels;Company-operated hotels
4 107/2 管科系 牛涵錚 教授於 期刊論文 發佈 Qualia: Touching the Inner Needs of Consumers' Hearts , [107-2] 關鍵字：Consumer qualia scale;Integration;Value innovation;Quality perceived;Brand/value awareness;Savoring
5 108/1 管科系 陳水蓮 教授於 期刊論文 發佈 Effect of Green Attributes Transparency on WTA for Green Cosmetics: Mediating Effects of CSR and Green Brand Concepts , [108-1] 關鍵字：green attributes transparency;Willingness to Adopt (WTA);Corporate Social Responsibility (CSR);green brand;Structural Equation Modeling (SEM)
6 108/1 會計系 方郁惠 教授於 期刊論文 發佈 Predicting Continuance Intention toward Mobile Branded Apps through Satisfaction and Attachment , [108-1] 關鍵字：Expectation confirmation model; Perceived complementarity; Brand attachment; Brand–self congruity
7 107/2 會計系 方郁惠 教授於 期刊論文 發佈 An app a day keeps a customer connected: Explicating loyalty to brands and branded applications through the lens of affordance and service-dominant logic , [107-2] 關鍵字：Service-dominant logic;Brand competence;Brand warmth;Branded applications;Affordance;Brand loyalty
8 101/2 觀光系 陳淑娟 副教授於 期刊論文 發佈 Causal Analysis of Air Passenger Decision-making , [101-2] 關鍵字：Brand equity;DEMATEL (Decision Making Trial and Evaluation Laboratory);SEM (Structural Equation Modeling) ； IRM (Impact Relation Map);NRM (Network Relation Map)
9 106/1 會計系 方郁惠 教授於 期刊論文 發佈 Exploring Task-Service Fit and Usefulness on Branded Applications Continuance , [106-1] 關鍵字：Continuance intention;Service-dominant logic;Branded applications;Goods-dominant logic;Psychological barriers;Task-service fit
10 103/2 管科系 陳水蓮 教授於 期刊論文 發佈 The antecedents and influences of airline loyalty programs: The moderating role of involvement , [103-2] 關鍵字：Loyalty programs; Perceived benefits; Perceived relationship investment; Brand relationship quality
11 106/1 管科系 陳海鳴 教授於 期刊論文 發佈 A scale for CEO personal brand measurement , [106-1] 關鍵字：Brand; Personal Brand; Business CEO’s Personal Brand; Measure Scale.
12 105/2 會計系 方郁惠 教授於 期刊論文 發佈 Beyond the Usefulness of Branded Applications: Insights from Consumer-Brand Engagement and Self-Construal Perspectives , [105-2] 關鍵字：Branded mobile applications;consumer-brand engagement;continuance usage intention;perceived usefulness;self-construal;utilitarian
13 107/2 管科系 廖述賢 教授於 期刊論文 發佈 Interactivity, engagement, trust, purchase intention and word-of-mouth: A moderated mediation study , [107-2] 關鍵字：interactivity;engagement;trust;purchase intention;word-of-mouth;brand loyalty;moderated mediation;fan page;Facebook;social media;tourism;hospitality
14 105/1 管科系 陳海鳴 教授於 期刊論文 發佈 How to Measure Personal Brand of a Business CEO , [105-1] 關鍵字：Business CEO's Personal Brand;Measure Scale;Leadership;Competency
15 105/1 管科系 廖述賢 教授於 期刊論文 發佈 A rough set-based association rule approach implemented on a brand trust evaluation model , [105-1] 關鍵字：Data mining;rough set theory;association rule;ratio scale data processing;brand trust evaluation model
16 104/1 企管系 張瑋倫 教授於 期刊論文 發佈 Service brand and customer attire: A genetic algorithm approach , [104-1] 關鍵字：clothing choice;service experience;brand personality;Taiwan;genetic algorithm
17 89/1 公行系 陳銘祥 教授於 期刊論文 發佈 布蘭迪斯大法官─民眾的律師、社會的法官 , [89-1] 關鍵字：Louis D. Brandeis
18 104/1 國企系 曾忠蕙 副教授於 期刊論文 發佈 品牌標語的促發效應之研究-以消費者內心修正機制觀點為基礎 , [104-1] 關鍵字：品牌標語;品牌名稱;促發效應;內心修正機制;brand names;brand slogans;priming effect;mental correction mechanism
19 99/2 國企系 張俊惠 副教授於 期刊論文 發佈 國際精品女性消費群之顧客價值與購買行為之研究 , [99-2] 關鍵字：精品品牌; 顧客價值; 購買行為; Luxury brand; Customer's value; Purchasing behavior
20 103/2 管科系 陳怡妃 副教授於 期刊論文 發佈 The antecedents and influences of airline loyalty programs: the moderating role of involvement , [103-2] 關鍵字：Loyalty programs;Perceived benefits;Perceived relationship investment;Brand relationship quality
21 102/2 企管系 張敬珣 副教授於 期刊論文 發佈 Managing green brand equity: the perspective of perceived risk theory , [102-2] 關鍵字：Green brand equity;Green perceived quality;Green brand awareness;Green perceived risk;Green marketing;Perceived risk theory
22 104/1 管科系 廖述賢 教授於 期刊論文 發佈 A clash of personality? The relationship among consumer personality, brand personality and word-of-mouth with social-cognitive perspective: Generation as the moderator , [104-1] 關鍵字：consumer personality;brand personality;word-of-mouth;WOM;consumer behaviour;social-cognitive perspective;SCP;generation;moderating effect;structural equation modelling;SEM;Nike shoes;Nike shoe users;conservative;openness;conscientious;extravert;excitement;ruggedness;competence;sophistication
23 101/1 管科系 廖述賢 教授於 期刊論文 發佈 What can influence the consumers' online word-of-mouth? An online gaming perspective , [101-1] 關鍵字：online games; brand image; brand trust; online word-of-mouth; WOM; structural equation modelling; SEM; mediating effect; moderating effect; brands; consumer behaviour; marketing; MMORPG; World of Warcraft; gaming; computer games; internet
24 102/1 企管系 李月華 副教授於 期刊論文 發佈 入口網站橫幅廣告點選後對品牌溝通效果之研究 , [102-1] 關鍵字：橫幅廣告; 廣告位置; 品牌溝通效果; Banner; Advertisement Placement; Brand Communication Effect
25 103/1 企管系 李月華 副教授於 期刊論文 發佈 How People Respond to Different Types of Humorous Advertising , [103-1] 關鍵字：Humorous advertising; brand recall; brand recognition; experimental design
26 102/1 企管系 張瑋倫 教授於 期刊論文 發佈 Olfaction Tells Everything: The Exclusive Scent of Corporate Brands , [102-1] 關鍵字：品牌感知;系統動力學;資訊處理模式;推敲可能性模式;Brand Sense;System Dynamics;Information-Processing Model;Elaboration-Likelihood Model
27 100/1 管科系 廖述賢 教授於 期刊論文 發佈 A study on the customer-based brand equity of Taiwanese and Indonesian teenagers for a global brand , [100-1] 關鍵字：Customer-based brand equity; teenage consumers; emerging market; glocalization; structural equation modelling
28 101/2 企管系 李月華 副教授於 期刊論文 發佈 品牌延伸方式對非典型延伸產品評估與品牌回饋效果之研究 , [101-2] 關鍵字：非典型品牌延伸；品牌稀釋；外溢效果;Atypical Brand Extension; Brand dilution; Spillover Effect
29 100/2 管科系 陳水蓮 教授於 期刊論文 發佈 What drives cyber shop brand equity? An empirical evaluation of online shopping system benefit with brand experience , [100-2] 關鍵字：UTAUT model；brand equity；brand experience；technology system benefit
30 95/1 管科系 陳水蓮 教授於 期刊論文 發佈 Do consumers perceive differences among national brands, international private labels and local private labels? The case of Taiwa , [95-1] 關鍵字：Brands; Consumer behaviour;Generics; Labelling;Taiwan
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