關鍵字查詢 | 類別:期刊論文 | 關鍵字 | 關鍵字:Advertising

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序號 學年期 教師動態
1 105/2 通核中心 藍毓華 講師 期刊論文 發佈 A Study of Investigating Adolescents’ Eating Out Behavior by Using Analytic Hierarchy Process. , [105-2] 關鍵字:Adolescents;Eating Habits;Behavior;Questionnaires;Decision Making, Nutrition Instruction;comprehensive School Health Education;Food;Delphi Technique;Interviews;Environmental Influences;Family Influence;Peer Influence;Motivation;Advertising;Psychological Patterns;Statistical Analysis
2 102/2 俄文系 鄭盈盈 助理教授 期刊論文 發佈 俄國人稱代詞的人際意義(以雜誌廣告語篇為例) , [102-2] 關鍵字:人稱代詞;廣告用語;語用學;俄語;personal pronouns;advertising texts;pragmatics;Russian
3 104/1 西語系 何萬儀 副教授 期刊論文 發佈 西班牙廣告雙關語之認知分析 , [104-1] 關鍵字:廣告標語;雙關;認知語言學;關聯理論;西語教學;Advertising slogan;Puns;Cognitive linguistics;Relevance theory;Teaching Spanish
4 104/2 國企系 曾忠蕙 副教授 期刊論文 發佈 Internet advertising video facilitating health communication: Narrative and emotional perspectives , [104-2] 關鍵字:Online advertising;Depression;Health communication;Adolescents;Anticipated emotions;Narrative theory
5 102/1 企管系 吳坤山 教授 期刊論文 發佈 TOPSIS mathematical model for ranking of political campaign TV programs order , [102-1] 關鍵字:TOPSIS method;multi-attribute decision;media selection;advertising vehicle;GRP (or CPRP)
6 103/1 企管系 李月華 副教授 期刊論文 發佈 How People Respond to Different Types of Humorous Advertising , [103-1] 關鍵字:Humorous advertising; brand recall; brand recognition; experimental design
7 101/1 資管系 鄭啟斌 教授 期刊論文 發佈 Design of a combinational auction mechanism for television advertising market in Taiwan , [101-1] 關鍵字:Advertising markets; Auction mechanisms; Combinatorial auction; Computational experiment; Exposure problem; Integer programming problems;Supply and demand;Television commercials;Time slots;TV channels;TV commercial;TV stations;Economics;Integer programming;Marketing;Television;Television broadcasting;Television stations;Commerce
8 100/1 大傳系 黃振家 副教授 期刊論文 發佈 從消費者、閱聽人到生活者:廣告作業中目標閱聽人角色的論辯與詮釋 , [100-1] 關鍵字:消費者; 閱聽人; 生活者; 目標閱聽人; 廣告; consumer; audience; sei-katsu-sha; target audience; advertising
9 100/1 大傳系 黃振家 副教授 期刊論文 發佈 從消費者、閱聽、人到生活者:廣告作業中目標閱聽人角色的論辯與詮釋 , [100-1] 關鍵字:消費者; 閱聽人; 生活者; 目標閱聽人; 廣告; consumer; audience; sei-katsu-sha; target audience; advertising
10 97/2 企管系 羅惠瓊 副教授 期刊論文 發佈 A Study of Cooperative Advertising in a Manufacturer-Retailer Supply Chain , [97-2] 關鍵字:Cooperative Advertising, Stackelberg Equilibrium, Nash Equilibrium
11 93/2 大傳系 黃振家 副教授 期刊論文 發佈 The Study of the Advertising Media Effect Models in Japan : PART II. The Academic Perspective of the Practice Operational Model , [93-2] 關鍵字:Advertising; Media Planning; Media Planning Model
12 92/2 大傳系 黃振家 副教授 期刊論文 發佈 Advertising Media Effect Models in Japan:Part I.An Academic Perspective of Practice Operational Models , [92-2] 關鍵字:Advertising;Media Planning;Media Planning Model
[第一頁][上頁]1[次頁][最末頁]目前在第 1 頁 / 共有 12 筆查詢結果