Satellite fans' team identification, nostalgia, customer equity and revisit intention: Symmetric and asymmetric analysis
學年 111
學期 2
出版（發表）日期 2023-05-27
作品名稱 Satellite fans' team identification, nostalgia, customer equity and revisit intention: Symmetric and asymmetric analysis
作品名稱（其他語言）
著者 Chiu, W., Wang, F.J. , & Cho, H.,
單位
出版者
著錄名稱、卷期、頁數 Journal of Travel & Tourism Marketing, 40(2), 91-108
摘要 This study investigated causal antecedents’ symmetric and asymmetric effects on satellite fans’ intentions to revisit the home ground of their favorite sports teams through the lens of appraisal theory of emotion and complexity theory. Results showed that team identification affected revisit intention through sport nostalgia and customer equity. The fuzzy set qualitative comparative analysis (fsQCA) suggested five different configurations that can explain the formation of satellite fans’ revisit intentions. In particular, ‘value equity’ and ‘nostalgia as personal identity’ were essential for explaining satellite fans’ revisit intention. This study contributes to a better understanding of satellite fans’ behaviors.
關鍵字 satellite fans；team identification；customer equity；sport nostalgia；PLS-SEM；fsQCA
語言 en_US
ISSN
期刊性質 國外
收錄於 SSCI Scopus
產學合作
通訊作者
審稿制度 是
國別 GBR
公開徵稿
出版型式 ,電子版
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/124091 )

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