教師資料查詢 | 類別: 期刊論文 | 教師: 張雍昇CHANG, YONG-SHENG (瀏覽個人網頁)

標題:Understanding antecedents of active product recommendations behavior in online social networking communities: a basic community atmosphere perspective
學年110
學期1
出版(發表)日期2022/01/01
作品名稱Understanding antecedents of active product recommendations behavior in online social networking communities: a basic community atmosphere perspective
作品名稱(其他語言)
著者Xu, Y.; Wang, K.; Chang, Y. S.; Peng, Y. P.
單位
出版者
著錄名稱、卷期、頁數Frontiers in Psychology
摘要The intention to promote voluntary product recommendation by individuals in the community during online social contact has aroused more and more interest. At present, in a network community composed of consumers, reasons for personal active product recommendation by consumers are not obvious. To explore in more depth personal active product recommendation behaviour in the community during online social contact and the key factors which affect this behaviour, we have developed a model in which, based on Cognitive Emotion Theory (CET), reciprocal relationships in the community environment and the emotional impact of community homogeneity on a sense of community belonging and community receptivity are studied, and ultimately the subsequent active product recommendation behaviour of individuals is affected. Through analysis of the questionnaire results, we have found that good community reciprocity and community homogeneity lead to a greater sense of community belonging and receptivity, and community receptivity and a sense of community belonging are key mediators thus ultimately making a positive impact on active product recommendation behaviour. Finally, we have discussed the impact of the theoretical and practical implications.
關鍵字Cognitive emotion theory;Product recommendation;Community reciprocity;Homophily experience;community receptivity;sense of belonging
語言英文(美國)
ISSN1664-1078
期刊性質國外
收錄於SSCI;
產學合作
通訊作者Chang, Y. S.
審稿制度
國別中華民國
公開徵稿
出版型式,電子版
相關連結
SDGs
  • 優質教育
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